As a business owner, tradeshows offer invaluable opportunities for you to showcase your products and services, connect with prospective clients, and network with likeminded peers within your industry. The challenge is getting all of these people to visit your booth throughout the duration of the event. Leveraging your knowledge of your industry, technology, and experiential marketing techniques is an effective way to attract foot traffic to your tradeshow booth. Keep reading to learn how you can successfully implement these features to make your display stand out from all the rest.
Unique Product Demonstrations
Tradeshows are a great place to demonstrate new and existing products. If you’re planning on launching a brand-new product sometime in the near future, then why not make it the featured product at your tradeshow booth? That way, industry insiders and supporters of your brand will get the first opportunity to see how your product works and possibly even test it out themselves. This can help generate a lot of buzz for your booth. Even if you’re not planning on launching any new products any time soon, it still pays off to showcase your existing products and show people how they work.
Host Engaging Presentations
Consider giving informative yet engaging and entertaining talks that pertain to your industry at large and your brand specifically. Talk about the impact your brand has had on the industry in the past and how you plan to continue disrupting the industry in the future. At the end of the talk, you should host a question and answer period that allows attendees to ask questions about your business and your brand. Oftentimes, these events trend very well on social media, so be sure to come up with creative hashtags and encourage people to tag your company in pictures, videos, and anything else they post online from the event.
Incorporate Attractive and Eye-Catching Banners
Large, colourful banners and signs are a sure-fire way to get people’s attention. This is especially true if your booth happens to be in a less than ideal location. You may not always be able to secure prime real estate at a tradeshow or exhibition, but that doesn’t mean you can’t find creative ways to attract more foot traffic. Prominently placed banners and signage can help direct people to your booth, so be sure to make them stand out as much as possible.
Offer a Creative Experience
Product demonstrations and presentations are one thing, but in addition to that, you should also be offering an interactive creative audience experience. Examples of this include product testing (allowing visitors to test out products on their own), arts and crafts, fun games, or one-on-one sessions with customers. Videogames, spin boards, and raffles are entertaining ways to get people to stop by your booth. Leave no stone unturned when coming up with unique ideas to attract more people to your booth, but make sure the activities you offer are within compliance of the event’s guidelines.
Provide a Free Wi-Fi Attraction
Nothing attracts young working professionals to any given location quite like the promise of a free, reliable, and fast Wi-Fi connection. Although most event centers might offer free Wi-Fi to all attendees nowadays, sometimes it can get so bombarded with hundreds of people using it at the same time that the connection begins to lag. You can offer a much-appreciated saving grace by giving visitors your own Wi-Fi connection.
Invest in Branded Giveaways
Another thing tradeshow attendees can’t seem to get enough of is free stuff. Branded giveaways like notepads, pens, pencils, and swag bags full of goodies are always a crowd pleaser at these types of events. Not only does this marketing tactic attract more people to your booth, but it also increases brand awareness and ascertains that people will remember your company name even after the event is over. Tradeshows can be overstimulating, and most attendees are bombarded with hundreds of brand messages thrown at them all at once, so it helps to have something with your company name on it to take home.
Leverage Different Types of Technology
People love seeing technology being used in unique and creative ways at expos. Digital signage, video presentations playing on a loop, and special effects all create a useful visual aid to get people interested in whatever it is you’re selling. As long as the technology serves a meaningful purpose and isn’t just meant to have a smoke and mirrors effect, it’s a great way to get people talking about your business.
Install Phone Charging Stations
These days, business professionals, social media influencers, and tech savvy individuals are constantly looking down at their phones to the extent that their devices are practically an extension of their hands. That means there are a lot of potentially low battery devices walking around. Wouldn’t it be nice if people had somewhere to charge their devices? Installing a few cellphone charging stations in your booth (even if your business has nothing to do with cellphones) is a great way to capture and keep people’s attention. In the time it takes for them to charge their devices, you can use that opportunity to introduce them to your brand.
Offer Ample Seating
Tradeshows can be long and tiring events for a lot of people. Not only is there a lot of socializing and walking involved, but some people have limited mobility and might need to stop and rest for a little bit. Offering a place for attendees to slow down and relax for a little while is a great way to get them to stop into your booth. While they’re taking a breather in your booth, they might take the time to read through one of your pamphlets or even ask about your business.
Ohming Technology is the mastermind company behind the innovative commercial multiport phone charging station, The Charge M.E. This incredible device has the capacity to charge up to eight devices simultaneously without compromising the amount of power delivered to each device. If you’re planning on participating in any upcoming tradeshows, then you should consider installing a few of these state-of-the-art charging stations in your booth. Contact us today to learn more or shop online.
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