In today’s fast-paced business world, bridging the gap between brick-and-mortar retail locations and e-commerce platforms is crucial. Unfortunately, many marketers are having a hard time grappling with this notion and finding effective solutions that involve bringing the two worlds of physical retail stores and their e-commerce counterparts together. Luckily, retail technology has come a long way in recent years and there are many innovations on the market that retailers can implement in their business models to make this transition a lot easier for everyone involved.
Interactive Display Kiosks
Interactive display kiosks are dominating a number of commercial industries, including retail. From self checkout machines to interactive digital advertisements that personalize each customer’s shopping experience, many retailers are seeing an uptick in cost and time-efficiency, not to mention greater sales. Since these machines are designed to keep customers engaged in your brand and improve their overall shopping experience through meaningful interactions in your store, new customers are more likely to turn into repeat customers.
There’s no escaping the fact that pretty much everyone these days has a mobile device that’s equipped with Bluetooth glued to the palm of their hand. When these customers walk into your store—especially if you’re a big box retailer—they sometimes want to quickly find what they’re looking for and then leave. Bluetooth beacons operate through local networks to send push notifications, prompts, and wayfinding services to the customer’s phone and direct them to the exact product or service they’re looking for without any hassles. This ensures a good customer experience and total satisfaction.
Multi-Device Charging Stations
It’s not uncommon these days to see people out and about with multiple devices on their person. Whether they’re students carrying around cellphones, laptops, and tablets simultaneously, it’s worth installing multi-device charging stations in your store to accommodate the needs of your customer. Most shopping malls have already adopted this technique as a means of attracting more consumers to walk through their doors, so it makes sense for retail stores to follow suit. Even if someone initially walks into your store simply to charge their devices, this creates a golden opportunity to convert them into a paying and hopefully repeat customer. They might see a product that catches their eye in the display case or a brief interaction with a personable salesperson might convince them to purchase something. Either way, it’s a great way to increase brand awareness.
It’s no secret that most customers despise using fitting rooms due to the harsh lighting and the funhouse-style mirrors that can often project an unflattering image. Enter the smart mirror. These technological mirrors come with touchscreen capabilities and take a short video of the customer in the outfit they’re trying on to give them a 360 degree view of how it looks on them. If a customer is having a hard time choosing between two pieces of clothing, this wonderful in-store technology will photograph them in both outfits from multiple angles so that they can get a side-by-side comparison, which makes the decision a lot easier. Statistics show that customers who try on clothing in-store are more likely to make a purchase than customers who are just browsing through the aisles.
Are you a retailer who wants to incorporate state-of-the-art technology into your business model to attract more customers?
Ohming Technology has the right solution for you! Our Charge M.E. is a high-quality multiport charging station that can connect up to eight devices simultaneously to a strong and reliable power source for easy and fast charging. From legacy devices to newer models, it can handle all types of USB devices. Contact us today or shop online to learn more.
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