As a retailer, you are constantly looking for ways to drive traffic into your store. Between marketing campaigns, social media strategies, discounts, and coupons, the push to get people through your doors is never-ending. One simple way this can be accomplished is by adding cell phone charging stations in your location.
This very simple tactic not only proves useful in the mobile world we now live in, but there are practical benefits that can improve the bottom line of your business.
Increase Revenue
As mentioned, one of the key requirements for any retailer is foot traffic. What can be done to get people checking out your store? Well, studies have shown that adding cell phone charging stations is a proven way to get a variety of traffic from consumers who otherwise may not have taken notice of your store. The numbers are actually convincing:
- Customers charging their phone stay twice as long as regular customers.
- The conversion rate with these customers is over 50%.
- Approximately 10% of customers who come into the store to charge their phones end up spending money.
- When these customers do spend money, they are spending close to 30% more than the average customer.
Customer Experience
By now, businesses have come to terms with the fact that customer expectations have changed. They not only want more, but they actually demand it. As a retailer, any time there is an opportunity to improve the overall in-store experience for a customer you need to capitalize on it. For consumers today, who likely never travel without their cell phones, having phone charging stations can be a differentiating factor as to why they choose to shop in your store.
And, as a side note, a cell phone charging station helps employees as well. Knowing they don’t have to bring their own chargers to work and run to the back of the store every time they need to charge or check on their phone is an added bonus. And it’s no secret that happy employees are much more productive.
Marketing Never Stops
For any retailer, the marketing literally never stops. Phone charging stations can be a source of continued marketing as well. They can encourage consumers to download apps, or you can market giveaways or promotions on the charging station itself. There are so many ways to be creative once the charging station is actually up and active inside your store.
The reality is that everyone is walking around with some kind of mobile device that will, at some point, need to be charged. Including a phone charging station in your retail outlet is essentially offering another service to consumers who expect as much value as they can get.
Ohming Technology offers retailers the opportunity for one of the most effective cell phone charging stations on the market. Contact us for more information about our products, or head over to our “Shop” page and see what we have to offer.
Source:
“Mobile In-Store Research,” Google Shopper Marketing Council, November 30, 2015, http://ssl.gstatic.com/think/docs/mobile-in-store_infographics.pdf.
Paul Romanenko
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